Fairhope, AL – February 14, 2025 — Content Fresh, a digital communications and reputation management firm based in Mobile, Alabama, announces that its founder and CEO, Deb Y. Salisbury, APR, has been named a founding board director of the non-profit Lower Alabama Artificial Intelligence (LA-AI).
LA-AI is a newly formed organization established to develop and support artificial intelligence initiatives in the Alabama Gulf Coast region. LA-AI aims to build a collaborative technology ecosystem by connecting AI developers, industry leaders, entrepreneurs, and educational institutions.
The corporation was officially registered in Alabama on February 14, 2025, and operates with the goal of making AI tools, knowledge, and innovation accessible at the regional level. More information is available at https://la-ai.io.
“I’m honored to join the board of LA-AI and support its mission of making AI accessible to everyone in our community,” said Salisbury, Founder of Content Fresh. “This initiative aligns with our company’s focus on using technology to support clear communication, data transparency, and community resilience.”
Content Fresh provides services in digital communication, social listening, crisis response, and technology solutions. Its tools are used by public agencies and private organizations to monitor sentiment, manage social channels, and communicate effectively across platforms.
In today’s digital world, social media can become overwhelming for public agencies—especially when misinformation spreads faster than facts. That’s exactly what the Mobile County Animal Shelter (MCAS) was facing when they reached out to Content Fresh.
The staff were managing hundreds of stray intakes per month and doing their best to post adoptable pets. But negative attention from outside groups—and a flood of comments and direct messages—made it impossible to keep up. Public posts were circulating false claims about euthanasia practices, igniting online outrage and overwhelming the inbox.
The team at Mobile County Animal Shelter needed help. Not just to post cute pet photos, but to monitor messages, correct misinformation, and protect their reputation.
The Content Fresh Solution: 7 Days a Week Coverage
Content Fresh helped MCAS take back control of Its online reputation with:
Daily posts showing adoptable pets, happy adoptions, and facts about shelter operations
Message monitoring and responses from 7 a.m. to 10 p.m., 7 days a week
Prewritten replies for common questions to speed up communication and improve clarity
Our contract cost less than half the salary of one full-time staff member—and gave their team back time and peace of mind.
The Results: Data-Driven Reputation Recovery
Metric
2022
2023
Change
Outgoing Messages
6,422
10,923
+70% increase
Incoming Message %
72.2%
55.1%
17% drop
Negative Sentiment Spikes
14
7
50% reduction
Total Incoming Interactions
16,692
13,394
3,298 fewer messages
This wasn’t just about volume—it was about shifting tone and regaining trust. Faster replies and proactive messaging helped reshape public perception, calm misinformation, and give the staff room to do their real work: caring for animals.
Recognized for Excellence
October 22, 2024 – We’re proud to share that Content Fresh was recognized by the Southern Public Relations Federation (SPRF) for our Social Media Methodology and Community Management processes created for Mobile County and the Animal Shelter.
MOBILE, AL — October 7, 2024 — Deb Y. Salisbury, Founder and CEO of Content Fresh, has completed The Mobile Chamber’s Blueprint for Capital program, a business development initiative designed to help entrepreneurs evaluate and prepare for sustainable growth.
Blueprint for Capital was offered by the Mobile Chamber’s small business development department. The program provides business owners with expert guidance to conduct a full analysis of their company and build tailored growth strategies. Over the course of several weeks, participants worked with advisors and peers to assess operations, explore capital access, and create plans for scaling.
“The Blueprint for Capital program helped clarify the next phase of our company’s growth,” said Salisbury. “We’ve been able to sharpen our strategic priorities and better align our operations for the future.”
Mobile, AL – May 23, 2024 — Deb Y. Salisbury, APR, Founder and CEO of Content Fresh, has successfully completed the Goldman Sachs 10,000 Small Businesses National Cohort.
The Goldman Sachs 10,000 Small Businesses program is a highly competitive initiative designed to provide small business owners with access to education, support services, and a nationwide network of business leaders. The national cohort offers hands-on learning and direct access to investors and industry experts.
Throughout the program, Salisbury focused on strengthening Content Fresh’s internal infrastructure, refining operational policies, and improving procedures to support the company’s continued growth.
“This program challenged me to look closely at how we operate and scale,” said Salisbury. “It helped shape a stronger foundation for the work we do with public agencies and private clients.”
We are incredibly honored and humbled to share that our team has been recognized with the 2023 Lagniappe Reader’s Choice award for Best Website Developer. This recognition is a testament to the passion and dedication we pour into each project. We strive to approach each project with dedication and passion, and this award reinforces our commitment to delivering high-quality results. As you browse our recent website projects, we hope you’ll get a sense of the innovative solutions, user-centric designs, and seamless functionality that have built our reputation as web developers.
We thank our valued clients for their trust and their votes!
