In today’s digital world, social media can become overwhelming for public agencies—especially when misinformation spreads faster than facts. That’s exactly what the Mobile County Animal Shelter (MCAS) was facing when they reached out to Content Fresh.
The staff were managing hundreds of stray intakes per month and doing their best to post adoptable pets. But negative attention from outside groups—and a flood of comments and direct messages—made it impossible to keep up. Public posts were circulating false claims about euthanasia practices, igniting online outrage and overwhelming the inbox.
The team at Mobile County Animal Shelter needed help. Not just to post cute pet photos, but to monitor messages, correct misinformation, and protect their reputation.
The Content Fresh Solution: 7 Days a Week Coverage
Content Fresh helped MCAS take back control of Its online reputation with:
Daily posts showing adoptable pets, happy adoptions, and facts about shelter operations
Message monitoring and responses from 7 a.m. to 10 p.m., 7 days a week
Prewritten replies for common questions to speed up communication and improve clarity
Our contract cost less than half the salary of one full-time staff member—and gave their team back time and peace of mind.
The Results: Data-Driven Reputation Recovery
Metric
2022
2023
Change
Outgoing Messages
6,422
10,923
+70% increase
Incoming Message %
72.2%
55.1%
17% drop
Negative Sentiment Spikes
14
7
50% reduction
Total Incoming Interactions
16,692
13,394
3,298 fewer messages
This wasn’t just about volume—it was about shifting tone and regaining trust. Faster replies and proactive messaging helped reshape public perception, calm misinformation, and give the staff room to do their real work: caring for animals.
Recognized for Excellence
October 22, 2024 – We’re proud to share that Content Fresh was recognized by the Southern Public Relations Federation (SPRF) for our Social Media Methodology and Community Management processes created for Mobile County and the Animal Shelter.
MOBILE, AL — October 7, 2024 — Deb Y. Salisbury, Founder and CEO of Content Fresh, has completed The Mobile Chamber’s Blueprint for Capital program, a business development initiative designed to help entrepreneurs evaluate and prepare for sustainable growth.
Blueprint for Capital was offered by the Mobile Chamber’s small business development department. The program provides business owners with expert guidance to conduct a full analysis of their company and build tailored growth strategies. Over the course of several weeks, participants worked with advisors and peers to assess operations, explore capital access, and create plans for scaling.
“The Blueprint for Capital program helped clarify the next phase of our company’s growth,” said Salisbury. “We’ve been able to sharpen our strategic priorities and better align our operations for the future.”
Mobile, AL – May 23, 2024 — Deb Y. Salisbury, APR, Founder and CEO of Content Fresh, has successfully completed the Goldman Sachs 10,000 Small Businesses National Cohort.
The Goldman Sachs 10,000 Small Businesses program is a highly competitive initiative designed to provide small business owners with access to education, support services, and a nationwide network of business leaders. The national cohort offers hands-on learning and direct access to investors and industry experts.
Throughout the program, Salisbury focused on strengthening Content Fresh’s internal infrastructure, refining operational policies, and improving procedures to support the company’s continued growth.
“This program challenged me to look closely at how we operate and scale,” said Salisbury. “It helped shape a stronger foundation for the work we do with public agencies and private clients.”
We are incredibly honored and humbled to share that our team has been recognized with the 2023 Lagniappe Reader’s Choice award for Best Website Developer. This recognition is a testament to the passion and dedication we pour into each project. We strive to approach each project with dedication and passion, and this award reinforces our commitment to delivering high-quality results. As you browse our recent website projects, we hope you’ll get a sense of the innovative solutions, user-centric designs, and seamless functionality that have built our reputation as web developers.
We thank our valued clients for their trust and their votes!
The Content Fresh Cloud now includes ChatGPT allowing users to autogenerate smart captions.
Mobile, Ala.-based Content Fresh announced a major software update for the Content Fresh Cloud, a social media management platform, that will autogenerate captions using an integration of ChatGPT.
Inside the Content Fresh Cloud, the new caption-generation tool can accept website links or full paragraphs as prompts and will help you summarize that information into social media posts, which can then be edited or saved into your social media schedule. Once you have provided the prompt, the tool provides the ability to select an appropriate tone, such as formal, empathetic, or funny, and will also generate relevant hashtags and emojis that correspond to the content.
The Content Fresh Cloud is a software dashboard that offers content creation, scheduling, direct message management, and reporting for all the most popular social media platforms. A monthly subscription includes unlimited users and social profiles for each brand, unlimited access to the integrated ChatGPT, plus our local technical support team and regular Marketing Meet-ups.
The Content Fresh Cloud, developed by Cloud Campaign, continuously offers updates and new features. Content Fresh Owner Deb York Salisbury is a member of Cloud Campaign’s advisory board and regularly offers insights and input for future software enhancements. Deb York Salisbury is available as a speaker or trainer for those interested learning more about Artificial Intelligence (AI) or social media topics.
About Content Fresh: Content Fresh, founded in 2009, is a marketing agency that specializes in social media management, online advertising, SEO, and website development. Content Fresh provides digital marketing, photography, videography, training, and social media management and technical support. For more information, visit https://contentfresh.com/ or call (251) 298-8040.
