All Weather Roofing – Social Media Case Study
At Content Fresh we aim to elevate the brands of businesses we work with through a variety of mediums including social media. In this study, we are sharing how we used Facebook to create more sales and revenue as well as increased leads and other potential clients for All Weather Roofing and Construction, located in Mobile, Alabama.
All Weather Roofing and Construction
THE PROBLEM
Our team began working with All Weather Roofing and Construction in August 2019. Before our partnership, they were primarily using pay-per-click ads to generate traffic to their website and business. In 2019, they wanted to enhance their reach and grow their visibility in order to increase sales. So, they came to us requesting a solution.
The Content Fresh Solution
We are all aware that our world is driven by social media. Whether it’s Facebook, Instagram, Google or even TikTok… social media is a fantastic way to share information about your business cheaply and efficiently.
Due to the nature of their business and the average age of their clientele, our team at Content Fresh decided that All Weather Roofing and Construction would benefit most from utilizing Facebook as their primary form of online promotion and advertising. We also published to Instagram and GoogleMyBusiness.
Based on these numbers, it’s obvious that people are interested in the services All Weather Roofing and Construction has to offer. By sharing their services and other information on Facebook, we were able to reach a broader audience thus leading to an increase in overall sales.
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increase in page likes
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increase in average overall reach
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increase in Facebook referrals to the Website
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increase in average engaged users
Numbers for August 2019 – EOY 2020
PARTNERING WITH A LOCAL CELEBRITY
Uncle Henry is a Gulf Coast icon. He is a radio host for WNTM 710 whose show blends politics with cultural critiques while also highlighting local personalities and businesses. We decided to partner with him to create a 30-second commercial to use on Facebook.
The video produced the following results:
6.8K 15-second views
8K people overall views
288 Clicks
BUSINESS SALES
All Weather Roofing and Construction has seen an increase in leads and sales conversions from Facebook since Content Fresh took over their social media promotion in 2019. While many factors come into play such as hurricanes, tornadoes and other natural disasters, we believe that our services greatly contributed to the continued success of their business.
REVENUE FROM FACEBOOK LEADS
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window leads from Facebook converted to sales in 2020
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roofing leads from Facebook converted to sales in 2020
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FACEBOOK LEAD GROWTH OVER OTHER SOURCES
Numbers for August 2019 – EOY 2020
PAID SOCIAL ADVERTISING
Our team has found that quality paid posts far exceed organic reach. As you can see from the following chart, each of the spikes in Facebook traffic were directly related to ads that we put money behind.
These boosted posts not only had a farther reach than our client had organically, but more people engaged with the content and clicked over to their website which, in the end, was our ultimate goal.
Delivering Engaging Visual Content
The average human attention span is 12 seconds. Because of this, we wanted All Weather Roofing’s social media to engage viewers almost immediately. We did this by delivering engaging visual content. We employed drone photographers, utilized user-generated content and took high-resolution photos. Through our continued research, we have found that images of window and tornado/hurricane damages as well as drone photography and videos perform the best.
What’s Next?
Both 2020 and the beginning of 2021 brought Lower Alabama a global pandemic, a detrimental hurricane and a massive hail storm. This has kept All Weather Roofing and Construction busy both online and in-person. Our team aims to continue elevating their social media presence, sending more visitors to their site, and increasing their sales revenue.
To learn more about our other services, visit our What We Do page.