When you have a limited amount of dollars to spend, you don’t want to waste it showing your ads to everyone when your target market represents only 15% of the public! When you use traditional tv or radio advertising, this is exactly what you are doing. At Content Fresh, we helped this insurance agency laser target their ad campaign to use 100% of their Facebook advertising budget on their small, niche audience, people turning 65 in the next year.
Gary Smith Agency
THE PROBLEM
Gary Smith Agency focuses on selling Medicare supplemental insurance. In order to effectively offer their services, they have to connect with people who are nearing the age to sign up for Medicare – that’s anyone aged 64! When you are using traditional methods, such as print, radio, tv ands and even display advertising online, it is difficult to predict who will hear your message.
The Content Fresh Solution
Facebook paid advertising offers the opportunity to show your ads to only the niche market you are targeting. While in this example, we targeted only age and location, so many other options are available to help you direct your ads to the right target audience.
Our campaign focused on engaging content with a call-to-action of visiting the website to learn more or schedule a quote.
By The Numbers
The audience targeting wasn’t the only success for this company. Within a 3-year period from 2019 – 2021, we have noticed:
Facebook successes:
%
increase in page likes (240 to 453)
%
Percent of Facebook followers represent target audience
Website Traffic Results
%
Increase in website traffic from people in target audience (205 to 365)
%
Increase in website traffic overall (1272 to 2517)
%
increase of website visitors directly from social media
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