When it comes to home contractors, like painters, roofers or other businesses that rely on a steady stream of leads from homeowners, finding your audience isn’t that difficult. 65% of households in the U.S. are homeowners, so there are many ways to market effectively. While we know social media works, we recommend our clients also employ other effective tactics such as traditional TV and radio, printed signs, door hangers and direct mail. But let me share an example of how implementing a strong Facebook program can ramp up your sales success rate.
Home Improvement Contractors
THE CHALLENGE
Content Fresh works for several home contractors, and they all share the same challenges. Getting enough leads to scale their business, keep their crews busy during slower months and getting a steady stream of new leads to fill their sales pipeline.
Social media is very effective in gaining visibility, our content is responsible for gaining attention and engaging fans. We consistently generate substantial new traffic to our clients’ websites from social media, but times are changing. It seems not as many people are willing to place an actual phone call to schedule an estimate. Trends now are showing that people are much more likely to schedule an estimate or book an appointment via text or social media, especially after hours.
The Content Fresh Solution
Content Fresh has had success in several different Facebook ad formats to that drive real leads. We wanted to share some real numbers to give you an idea of what results we have had and the investment in ad dollars that got us there. Two companies below offer a comparison of two Facebook ad strategies that allow a true tracking of results. How much did we spend to generate in-home estimates for Painting Contractors.
Approach:
- Consistent posts on social media at 5 posts per week.
- Facebook ad budget of $1000 per month.
- Team of responders monitoring and answering inquiries from Facebook Ads.
BY THE NUMBERS
30-day snapshot: Painting Contractors
Lead Generation Ads
Investment: $3850
Results:
$46,500 sales
31 appointments booked from 55 on-facebook leads
Leads
Booked Appointments
Messenger Ads
Investment: $2870
Results:
$105,000 in proposals presented
$26,500 sales
32 appointments booked from 81 messenger conversations
Messenger Conversations
Booked Appointments
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