Content Fresh Cloud now supports publishing to TikTok and Instagram Reels 

Content Fresh Cloud now supports publishing to TikTok and Instagram Reels 

Whether you love or hate it, TikTok has become a social platform marketers can’t ignore. Last year marketers spent $2.3 billion on the platform, and more than one billion people use it each month and 138 million monthly users are in the United States. However, TikTok for Business isn’t as scary as you think—and with Content Fresh leading the way, our team can provide the software and the support you need to embrace any change on social media. 

TikTok post scheduling is now available through Content Fresh Cloud. Are you wondering if your business should join this network? Here are some demographics to help you understand the audience:  

TikTok Demographics: 

  • 57% of TikTok users are female and 43% are male.  
  • Roughly 43% of TikTok’s global audience is between 18 and 24 years old. 
  • 32% of TikTok users are aged between 25 and 34. 

  • Only 3.4% of TikTok audience is older than 55. 
  • 138 million monthly active users are from the US. 
  • 21% of Americans said they use TikTok in 2021. 

 

Content Fresh Cloud and Reels/Tik Tok

 

  • Publish your TikTok or Instagram Reel content alongside other networks from a single dashboard with help from our “best time to post” feature. 

  • Moderate and respond to comments on TikTok or Instagram Reels and your other social channels without switching between them. 

  • Use our dashboard analytics to get a better understanding of your audience and customize your content to improve your return on investment.  

  • Master TikTok, Instagram Reels, and other social media changes with the help of our locally based tech support team of social media experts.   

 

 

TikTok Parameters: 

 

When you are ready to set up your TikTok business page, Content Fresh can help. If you are wondering how to get started, here are a few specifications that this video-only platform requires. If you have videos that meet these specifications, and you want to reach people under the age of 34, we recommend starting a Tik Tok profile for your business. 

  • Your TikTok account must be set up as a Business or Creator account to publish using Content Fresh Cloud. 
  • The maximum video size is 1 GB. 

  • The minimum video duration must be 3 seconds, and the maximum video duration is 60 seconds. 
  • The minimum height and minimum width of the video must be 360 pixels. 
  • The minimum frame rate of the video must be 23 FPS, and the maximum frame rate is 60 FPS. 
  • Video caption/description – which can contain #hashtags and @mentions of friends (mutual followers) of the owned TikTok Business Account. Max length of 150 characters 

With the increase in reach and emphasis of social media algorithms on video, we have expanded our services to provide more photography and videography services for our clients. Our posts for our full-service clients are designed to represent a brand visually, using custom images and videos. We develop a content strategy to have a consistent voice across social media and website channels for businesses. New services include adding more video whether it is a short video clip, a moving slideshow, or graphic animations that add interest and visibility to your brand. 

The Content Fresh Cloud is available to any individual or business as a self-service platform for $80/month on a pay-as-you-go basis. The software accommodates an unlimited number of social profiles and unlimited users for each brand. Technical support for all users is provided. To sign up, visit https://contentfresh.com

 

 

 

About Content Fresh:

 

Content Fresh, founded in 2009, is a full-service agency that specializes in social media management, online advertising, SEO, and website development. Content Fresh provides full-service digital marketing, training, and social media management services. The Content Fresh Cloud, a robust social media management tool, is offered as a monthly subscription.

Content Fresh Launches New Website and Logo

Content Fresh Launches New Website and Logo

Content Fresh Launches New Website and Logo

As the agency moves into its 13th year, a new look showcases its unique social media and software technology services.

 

[Mobile, AL – May 3, 2022] Content Fresh, an agency devoted to digital marketing services, is thrilled to announce the launch of its new website and logo at www.contentfresh.com. The company launched in 2009 with initial services of website development and content such as blogs and page content that enhanced SEO (search engine optimization). Today the company offers digital content with text, photography, animations, videos, and graphic design for use on websites, digital ads, and social media networks. This week, Content Fresh was named a finalist in the 2022 Lagniappe Readers’ Choice awards in the Media category for Best Website Developer.

 

When the company began in 2009, social media was used by 37% of U.S. adults. Today, social media usage has soared, with 72% of Americans using at least one social media site. Content Fresh has grown to meet the needs of businesses as they require more visibility online in multiple channels, from websites to social media networks. The company now offers software-as-a-service with its Content Fresh Cloud, which works like Hootsuite or Sendible, allowing subscribers to manage social media networks from a single dashboard. The most unique feature is support from a local team of experts that are ready to help with any technical issues or social media questions via instant chat support from the dashboard by phone.

 

“The new website and logo are more in line with the services we are offering today,” shares owner Deb York Salisbury. “The updated logo has a leaf, symbolizing fresh content, inside a chat bubble that represents how most of our content is now delivered. In addition to creating simple, SEO-rich text for blogs and websites, we now create robust messages with photos, videography, and graphic design that are published on multiple channels for our customers.”

 

About Content Fresh:  Content Fresh, founded in 2009, is a full-service agency that specializes in social media management, online advertising, SEO, and website development. Content Fresh provides full-service digital marketing, training, and social media management services. The Content Fresh Cloud, a robust social media management tool, is offered as a monthly subscription.

 

[Statistics for social media usage from Pew Research Center,  April 2021]

 

Content Fresh announces a Software Tool for Social Media Management

Content Fresh announces a Software Tool for Social Media Management

Content Fresh announces the availability of its software-as-a-service (SaaS) tool for managing seven major social media networks from one convenient, online dashboard.

[Mobile, AL – March 9, 2022] The Content Fresh Cloud, now available for individuals and businesses, streamlines the social media management process from content production to monitoring results. This robust social media tool works with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business and Pinterest. The simple online dashboard is packed with time-saving features.

The Content Fresh Cloud integrates multiple social media management features into one tool:

  • Users can streamline their content process by creating and scheduling posts in advance. 
  • The tool allows you to research trending topics and popular hashtags for specific target audiences to help increase popularity and interest in your content.
  • Canva (a popular, easy-to-use graphic design tool) is integrated into the system which saves time for those maintaining strict branding guidelines or needing quick ways to create graphics with text or short videos.
  • The tool features a social inbox where users can reply to posts and direct messages from Facebook, Instagram, and LinkedIn without switching platforms. 
  • The software also includes an analysis of how content is performing on each network to help you learn which types of content and topics are performing best for your business.

The Content Cloud is available to any individual or business as a self-service platform for $80/month on a pay-as-you-go basis. The software accommodates an unlimited number of social profiles and unlimited users for each brand. Technical support for all users is provided. To sign up, visit https://contentfresh.com.

Social media is no longer a secondary marketing tool – it has become a major source of visibility and brand awareness for businesses. A 2018 study by GlobalWebIndex shows that 54 percent of social media users used social media to research products and companies before buying. Another study by Forbes showed that 71 percent of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. 

“The pandemic made online visibility even more important as folks spend more time at home and online. A small business may not have needed to advertise online if they were in a busy shopping district, but the last year has shown us that every business needs an online presence to survive. My hope is that by offering this solution cost-effectively to other business owners, they can manage their online visibility more efficiently with less time and less expense using the Content Fresh Cloud.” explains Deb York Salisbury, owner and founder of Content Fresh LLC.

About Content Fresh:  Content Fresh, founded in 2009, is a full-service agency that specializes in social media management, online advertising, SEO, and website development. Content Fresh provides full-service digital marketing, training and social media management services.

Owner Interviewed on National Podcast

Owner Interviewed on National Podcast

Owner Deb York Salisbury was interviewed on national podcast Out of the Hourglass by Nolan Consulting Group. Salisbury is a social media consultant and founder of Content Fresh, a social media management company that serves businesses nationwide. Services including strategic content creation, search engine optimization, organic social media and paid online advertising. On the podcast, Salisbury answered questions about social media and how to appropriately budget and add social media into marketing plans for 2022. Nolan, based in Pennsylvania, offers business coaching mostly for home contracting businesses, such as painting, landscaping and roofing contractors.

 

Getting Leads from Facebook – Lots of Leads

Getting Leads from Facebook – Lots of Leads

men painting, banner that says Getting Leads from Facebook - Lots of Leads

When it comes to home contractors, like painters, roofers or other businesses that rely on a steady stream of leads from homeowners, finding your audience isn’t that difficult. 65% of households in the U.S. are homeowners, so there are many ways to market effectively. While we know social media works, we recommend our clients also employ other effective tactics such as traditional TV and radio, printed signs, door hangers and direct mail. But let me share an example of how implementing a strong Facebook program can ramp up your sales success rate.

Home Improvement Contractors

THE CHALLENGE

Content Fresh works for several home contractors, and they all share the same challenges. Getting enough leads to scale their business, keep their crews busy during slower months and getting a steady stream of new leads to fill their sales pipeline.

Social media is very effective in gaining visibility, our content is responsible for gaining attention and engaging fans. We consistently generate substantial new traffic to our clients’ websites from social media, but times are changing. It seems not as many people are willing to place an actual phone call to schedule an estimate. Trends now are showing that people are much more likely to schedule an estimate or book an appointment via text or social media, especially after hours.

The Content Fresh Solution

Content Fresh has had success in several different Facebook ad formats to that drive real leads. We wanted to share some real numbers to give you an idea of what results we have had and the investment in ad dollars that got us there. Two companies below offer a comparison of two Facebook ad strategies that allow a true tracking of results. How much did we spend to generate in-home estimates for Painting Contractors.

Approach:

  • Consistent posts on social media at 5 posts per week.
  • Facebook ad budget of $1000 per month.
  • Team of responders monitoring and answering inquiries from Facebook Ads.

BY THE NUMBERS

30-day snapshot: Painting Contractors

Lead Generation Ads

Investment: $3850

Results:
$46,500 sales
31 appointments booked from 55 on-facebook leads 

Leads

Booked Appointments

Messenger Ads

Investment: $2870

Results:
$105,000 in proposals presented
$26,500 sales
32 appointments
booked from 81 messenger conversations

Messenger Conversations

Booked Appointments

To learn more about our other services, visit our What We Do page.

Laser Target Your Niche Audience

Laser Target Your Niche Audience

Medicare Just Ahead Sign

When you have a limited amount of dollars to spend, you don’t want to waste it showing your ads to everyone when your target market represents only 15% of the public! When you use traditional tv or radio advertising, this is exactly what you are doing. At Content Fresh, we helped this insurance agency laser target their ad campaign to use 100% of their Facebook advertising budget on their small, niche audience, people turning 65 in the next year.

Gary Smith Agency

THE PROBLEM

Gary Smith Agency focuses on selling Medicare supplemental insurance. In order to effectively offer their services, they have to connect with people who are nearing the age to sign up for Medicare – that’s anyone aged 64! When you are using traditional methods, such as print, radio, tv ands and even display advertising online, it is difficult to predict who will hear your message.

The Content Fresh Solution

Facebook paid advertising offers the opportunity to show your ads to only the niche market you are targeting. While in this example, we targeted only age and location, so many other options are available to help you direct your ads to the right target audience.

Our campaign focused on engaging content with a call-to-action of visiting the website to learn more or schedule a quote.

By The Numbers

The audience targeting wasn’t the only success for this company. Within a 3-year period from 2019 – 2021, we have noticed:

Facebook successes:

%

increase in page likes (240 to 453)

%

Percent of Facebook followers represent target audience

graphs of target market percentages

Website Traffic Results

%

Increase in website traffic from people in target audience (205 to 365)

%

Increase in website traffic overall (1272 to 2517)

%

increase of website visitors directly from social media

graphs of social analytics
google analytics of web traffic

To learn more about our other services, visit our What We Do page.