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Owner Interviewed on National Podcast

Owner Interviewed on National Podcast

Dec 15, 2021

Owner Deb York Salisbury was interviewed on national podcast Out of the Hourglass by Nolan Consulting Group. Salisbury is a social media consultant and founder of Content Fresh, a social media management company that serves businesses nationwide. Services including strategic content creation, search engine optimization, organic social media and paid online advertising. On the podcast, Salisbury answered questions about social media and how to appropriately budget and add social media into marketing plans for 2022. Nolan, based in Pennsylvania, offers business coaching mostly for home contracting businesses, such as painting, landscaping and roofing contractors.

 

Getting Leads from Facebook – Lots of Leads

Getting Leads from Facebook – Lots of Leads

Aug 17, 2021

men painting, banner that says Getting Leads from Facebook - Lots of Leads

When it comes to home contractors, like painters, roofers or other businesses that rely on a steady stream of leads from homeowners, finding your audience isn’t that difficult. 65% of households in the U.S. are homeowners, so there are many ways to market effectively. While we know social media works, we recommend our clients also employ other effective tactics such as traditional TV and radio, printed signs, door hangers and direct mail. But let me share an example of how implementing a strong Facebook program can ramp up your sales success rate.

Home Improvement Contractors

THE CHALLENGE

Content Fresh works for several home contractors, and they all share the same challenges. Getting enough leads to scale their business, keep their crews busy during slower months and getting a steady stream of new leads to fill their sales pipeline.

Social media is very effective in gaining visibility, our content is responsible for gaining attention and engaging fans. We consistently generate substantial new traffic to our clients’ websites from social media, but times are changing. It seems not as many people are willing to place an actual phone call to schedule an estimate. Trends now are showing that people are much more likely to schedule an estimate or book an appointment via text or social media, especially after hours.

The Content Fresh Solution

Content Fresh has had success in several different Facebook ad formats to that drive real leads. We wanted to share some real numbers to give you an idea of what results we have had and the investment in ad dollars that got us there. Two companies below offer a comparison of two Facebook ad strategies that allow a true tracking of results. How much did we spend to generate in-home estimates for Painting Contractors.

Approach:

  • Consistent posts on social media at 5 posts per week.
  • Facebook ad budget of $1000 per month.
  • Team of responders monitoring and answering inquiries from Facebook Ads.

BY THE NUMBERS

30-day snapshot: Painting Contractors

Lead Generation Ads

Investment: $3850

Results:
$46,500 sales
31 appointments booked from 55 on-facebook leads 

Leads

Booked Appointments

Messenger Ads

Investment: $2870

Results:
$105,000 in proposals presented
$26,500 sales
32 appointments booked from 81 messenger conversations

Messenger Conversations

Booked Appointments

To learn more about our other services, visit our What We Do page.

Laser Target Your Niche Audience

Laser Target Your Niche Audience

Aug 15, 2021

Medicare Just Ahead Sign

When you have a limited amount of dollars to spend, you don’t want to waste it showing your ads to everyone when your target market represents only 15% of the public! When you use traditional tv or radio advertising, this is exactly what you are doing. At Content Fresh, we helped this insurance agency laser target their ad campaign to use 100% of their Facebook advertising budget on their small, niche audience, people turning 65 in the next year.

Gary Smith Agency

THE PROBLEM

Gary Smith Agency focuses on selling Medicare supplemental insurance. In order to effectively offer their services, they have to connect with people who are nearing the age to sign up for Medicare – that’s anyone aged 64! When you are using traditional methods, such as print, radio, tv ands and even display advertising online, it is difficult to predict who will hear your message.

The Content Fresh Solution

Facebook paid advertising offers the opportunity to show your ads to only the niche market you are targeting. While in this example, we targeted only age and location, so many other options are available to help you direct your ads to the right target audience.

Our campaign focused on engaging content with a call-to-action of visiting the website to learn more or schedule a quote.

By The Numbers

The audience targeting wasn’t the only success for this company. Within a 3-year period from 2019 – 2021, we have noticed:

Facebook successes:

%

increase in page likes (240 to 453)

%

Percent of Facebook followers represent target audience

graphs of target market percentages

Website Traffic Results

%

Increase in website traffic from people in target audience (205 to 365)

%

Increase in website traffic overall (1272 to 2517)

%

increase of website visitors directly from social media

graphs of social analytics
google analytics of web traffic

To learn more about our other services, visit our What We Do page.

Content Fresh Introduces New Service for New and Existing Clients

Content Fresh Introduces New Service for New and Existing Clients

Aug 10, 2021

Learn how to schedule and get leads for your business directly on Facebook Messenger.

 

Content Fresh is excited to offer a new service for new and existing clients that help target their ads and allows businesses to get leads and book estimates directly on Facebook.

Deborah Salisbury, owner of Content Fresh says, “We have put together a Responder Team that writes and designs ads, targets the campaign AND stays on top of inquiries in our client’s Facebook Messages. My team has conversations back and forth with potential customers, then they schedule and book the estimate using our client’s preferred calendar tool.”

“This is a game-changer for our clients who are busy with day-to-day tasks or working in the field. They often say they are too busy to respond to Facebook messages and my team takes on the task.” Deborah says.

“We launched an ad on July 15 that generated 58 conversations via Facebook Messenger. My team was able to book 25 appointments for a local business in a two-week time period.”

 

To learn more about Content Fresh’s Responder Team and services, contact them online https://contentfresh.com/  or send them a message on their Facebook page! https://www.facebook.com/ContentFresh

All Weather Roofing – Social Media Case Study

All Weather Roofing – Social Media Case Study

Jul 28, 2021

Title: Elevating Your Brand with Social Media Subtitle: All Weather Roofing and Construction

At Content Fresh we aim to elevate the brands of businesses we work with through a variety of mediums including social media. In this study, we are sharing how we used Facebook to create more sales and revenue as well as increased leads and other potential clients for All Weather Roofing and Construction, located in Mobile, Alabama.

All Weather Roofing and Construction

THE PROBLEM

Our team began working with All Weather Roofing and Construction in August 2019. Before our partnership, they were primarily using pay-per-click ads to generate traffic to their website and business. In 2019, they wanted to enhance their reach and grow their visibility in order to increase sales. So, they came to us requesting a solution.

The Content Fresh Solution

We are all aware that our world is driven by social media. Whether it’s Facebook, Instagram, Google or even TikTok… social media is a fantastic way to share information about your business cheaply and efficiently.

Due to the nature of their business and the average age of their clientele, our team at Content Fresh decided that All Weather Roofing and Construction would benefit most from utilizing Facebook as their primary form of online promotion and advertising. We also published to Instagram and GoogleMyBusiness.

FACEBOOK

Based on these numbers, it’s obvious that people are interested in the services All Weather Roofing and Construction has to offer. By sharing their services and other information on Facebook, we were able to reach a broader audience thus leading to an increase in overall sales.

%

increase in page likes

%

increase in average overall reach

%

increase in Facebook referrals to the Website

%

increase in average engaged users

Numbers for August 2019 – EOY 2020

PARTNERING WITH A LOCAL CELEBRITY

Uncle Henry is a Gulf Coast icon. He is a radio host for WNTM 710 whose show blends politics with cultural critiques while also highlighting local personalities and businesses. We decided to partner with him to create a 30-second commercial to use on Facebook.

The video produced the following results:

6.8K 15-second views

8K people overall views

288 Clicks

BUSINESS SALES

All Weather Roofing and Construction has seen an increase in leads and sales conversions from Facebook since Content Fresh took over their social media promotion in 2019. While many factors come into play such as hurricanes, tornadoes and other natural disasters, we believe that our services greatly contributed to the continued success of their business.

REVENUE FROM FACEBOOK LEADS

%

window leads from Facebook converted to sales in 2020

%

roofing leads from Facebook converted to sales in 2020

%

FACEBOOK LEAD GROWTH OVER OTHER SOURCES

Numbers for August 2019 – EOY 2020

PAID SOCIAL ADVERTISING

Our team has found that quality paid posts far exceed organic reach. As you can see from the following chart, each of the spikes in Facebook traffic were directly related to ads that we put money behind.

These boosted posts not only had a farther reach than our client had organically, but more people engaged with the content and clicked over to their website which, in the end, was our ultimate goal.

Content Fresh post reach

Delivering Engaging Visual Content

The average human attention span is 12 seconds. Because of this, we wanted All Weather Roofing’s social media to engage viewers almost immediately. We did this by delivering engaging visual content. We employed drone photographers, utilized user-generated content and took high-resolution photos. Through our continued research, we have found that images of window and tornado/hurricane damages as well as drone photography and videos perform the best.

What’s Next?

Both 2020 and the beginning of 2021 brought Lower Alabama a global pandemic, a detrimental hurricane and a massive hail storm. This has kept All Weather Roofing and Construction busy both online and in-person. Our team aims to continue elevating their social media presence, sending more visitors to their site, and increasing their sales revenue.

To learn more about our other services, visit our What We Do page.