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Getting Leads from Facebook – Lots of Leads

Getting Leads from Facebook – Lots of Leads

Aug 17, 2021

men painting, banner that says Getting Leads from Facebook - Lots of Leads

When it comes to home contractors, like painters, roofers or other businesses that rely on a steady stream of leads from homeowners, finding your audience isn’t that difficult. 65% of households in the U.S. are homeowners, so there are many ways to market effectively. While we know social media works, we recommend our clients also employ other effective tactics such as traditional TV and radio, printed signs, door hangers and direct mail. But let me share an example of how implementing a strong Facebook program can ramp up your sales success rate.

Home Improvement Contractors

THE CHALLENGE

Content Fresh works for several home contractors, and they all share the same challenges. Getting enough leads to scale their business, keep their crews busy during slower months and getting a steady stream of new leads to fill their sales pipeline.

Social media is very effective in gaining visibility, our content is responsible for gaining attention and engaging fans. We consistently generate substantial new traffic to our clients’ websites from social media, but times are changing. It seems not as many people are willing to place an actual phone call to schedule an estimate. Trends now are showing that people are much more likely to schedule an estimate or book an appointment via text or social media, especially after hours.

The Content Fresh Solution

Content Fresh has had success in several different Facebook ad formats to that drive real leads. We wanted to share some real numbers to give you an idea of what results we have had and the investment in ad dollars that got us there. Two companies below offer a comparison of two Facebook ad strategies that allow a true tracking of results. How much did we spend to generate in-home estimates for Painting Contractors.

Approach:

  • Consistent posts on social media at 5 posts per week.
  • Facebook ad budget of $1000 per month.
  • Team of responders monitoring and answering inquiries from Facebook Ads.

BY THE NUMBERS

30-day snapshot: Painting Contractors

Lead Generation Ads

Investment: $3850

Results:
$46,500 sales
31 appointments booked from 55 on-facebook leads 

Leads

Booked Appointments

Messenger Ads

Investment: $2870

Results:
$105,000 in proposals presented
$26,500 sales
32 appointments booked from 81 messenger conversations

Messenger Conversations

Booked Appointments

To learn more about our other services, visit our What We Do page.

Laser Target Your Niche Audience

Laser Target Your Niche Audience

Aug 15, 2021

Medicare Just Ahead Sign

When you have a limited amount of dollars to spend, you don’t want to waste it showing your ads to everyone when your target market represents only 15% of the public! When you use traditional tv or radio advertising, this is exactly what you are doing. At Content Fresh, we helped this insurance agency laser target their ad campaign to use 100% of their Facebook advertising budget on their small, niche audience, people turning 65 in the next year.

Gary Smith Agency

THE PROBLEM

Gary Smith Agency focuses on selling Medicare supplemental insurance. In order to effectively offer their services, they have to connect with people who are nearing the age to sign up for Medicare – that’s anyone aged 64! When you are using traditional methods, such as print, radio, tv ands and even display advertising online, it is difficult to predict who will hear your message.

The Content Fresh Solution

Facebook paid advertising offers the opportunity to show your ads to only the niche market you are targeting. While in this example, we targeted only age and location, so many other options are available to help you direct your ads to the right target audience.

Our campaign focused on engaging content with a call-to-action of visiting the website to learn more or schedule a quote.

By The Numbers

The audience targeting wasn’t the only success for this company. Within a 3-year period from 2019 – 2021, we have noticed:

Facebook successes:

%

increase in page likes (240 to 453)

%

Percent of Facebook followers represent target audience

graphs of target market percentages

Website Traffic Results

%

Increase in website traffic from people in target audience (205 to 365)

%

Increase in website traffic overall (1272 to 2517)

%

increase of website visitors directly from social media

graphs of social analytics
google analytics of web traffic

To learn more about our other services, visit our What We Do page.

Content Fresh Introduces New Service for New and Existing Clients

Content Fresh Introduces New Service for New and Existing Clients

Aug 10, 2021

Learn how to schedule and get leads for your business directly on Facebook Messenger.

 

Content Fresh is excited to offer a new service for new and existing clients that help target their ads and allows businesses to get leads and book estimates directly on Facebook.

Deborah Salisbury, owner of Content Fresh says, “We have put together a Responder Team that writes and designs ads, targets the campaign AND stays on top of inquiries in our client’s Facebook Messages. My team has conversations back and forth with potential customers, then they schedule and book the estimate using our client’s preferred calendar tool.”

“This is a game-changer for our clients who are busy with day-to-day tasks or working in the field. They often say they are too busy to respond to Facebook messages and my team takes on the task.” Deborah says.

“We launched an ad on July 15 that generated 58 conversations via Facebook Messenger. My team was able to book 25 appointments for a local business in a two-week time period.”

 

To learn more about Content Fresh’s Responder Team and services, contact them online https://contentfresh.com/  or send them a message on their Facebook page! https://www.facebook.com/ContentFresh