Marketing Services
We use strategic content, search engine optimization (SEO), organic social media and paid online advertising to get those customers in the door and offer ongoing services to keep them engaged with your business. Our team monitors and replies to chat messages to capture leads and set your appointments.
Let us grow your business by managing your digital footprint.
Our Process & Timeline
A Transparency is extremely important to us which is why we feel it’s important to share our process and timeline with all potential clients. Once we agree on a contract, we will ask you to provide us with website and social media login information (if applicable), logo and design files, official color and brand standards, photography and answers to a brief questionnaire.
From there, this is our timeline:
First 2 Weeks: Research & Planning
- Conduct planning session to develop core messages and sales impact statements
- Digital assets and marketing materials audit
- Review and assess power of existing marketing materials
- Assess existing use of photography and video
- Audit of existing social media sites and optimization of social media profiles; optimize visibility with key likes/follows, seek opportunities for engagement
- Search engine optimization (SEO) research; keyword analysis
Next 2-4 Weeks: Site Build/Tweak & Online Presence Management
- Develop look and feel of site, imagery, text to maximize brand identity across media channels, from your website to every one of your social media profiles
- Create social media methodology to define key messages and action items
- Posts are developed with SEO guidelines and goals in mind
- A link to your posts planned for the month ahead will be shared via Content Fresh Cloud for your comments and approval
Six Weeks From Start: Launch Site/Online Presence
If you choose to work with us on an ongoing basis, we will work with you to develop editorial calendars, newsletter plans, social media posts, and more.
Social Media Management
Have you noticed? People seem to live on their phones! Social media for business is the fastest way to find your customers. We can help you get their attention and make it easy for them to get in touch.
We can build and maintain your social media networks with:
- Social profile optimization
- Visually appealing posts, including gifs and videos
- Editorial calendars
- Content posting
- 24/7 Responder Team
Online Advertising
Make your best first impression with online advertising that works. We can build custom ads, set-up advertising campaigns and optimize them over time for better results. Facebook Advertising is our specialty, but we also produce ads and content for Google Adwords Linked In, Twitter, YouTube and Pinterest. We can make these ads as customized as needed based on your niche markets and target audiences.
Digital Advertising services include:
- Strategic Messaging & Content Development
- Graphic Design, including Video and Animations
- Target Audiences (geotargeting, micro location targets and demographic niches)
- Monitoring & Optimization
- Budget Management
Web Development
Your website IS your new storefront. Our websites are built on WordPress for easy updating, video and photo sharing and building community. Our sites meet all of the latest security and website development best practices.
Features include:
- Mobile-friendly without a separate site
- Active blog or newsfeed (RSSFeed) to generate organic traffic, integrated social feeds, and videos
- Built-in forms collect contact data in databases for easy export
- On-page SEO, content optimization, ensure the right keywords for your audience are located within your website
- Website analytics installed to track site performance
- Site meta-information installed
Photography
The old adage, a picture is worth a thousand words, still rings true. In fact, we believe pictures are everything! We can do a lot to improve your brand with graphic design, but nothing can sell your product or service quite real, authentic photographs. Do you have photographs of your products? Do they properly represent your business? Are they engaging?
We offer photography services made just for YOU! Each photoshoot is set up with you in mind. You’ll work one-on-one with our photographer as she takes your business to the next level.
Training
Learn it. Do it. Training for beginners to advanced users on Facebook, Instagram, Online Advertising, Twitter, and Search Engine Optimization (SEO). Classes can be for personal growth, group training sessions, or customized for your business.
Let’s WORK TOGETHER
Tell us about what’s got you drowning in the digital world and we’ll create a strategic plan to stop the sinking!