Case-Studies Archives - Content Fresh

Best Website Developer

Jul 19, 2023

We are incredibly honored and humbled to share that our team has been recognized with the 2023 Lagniappe Reader’s Choice award for Best Website Developer. This recognition is a testament to the passion and dedication we pour into each project. We strive to approach each project with dedication and passion, and this award reinforces our commitment to delivering high-quality results. As you browse our recent website projects, we hope you’ll get a sense of the innovative solutions, user-centric designs, and seamless functionality that have built our reputation as web developers.

We thank our valued clients for their trust and their votes!

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Getting Leads from Facebook – Lots of Leads

Aug 17, 2021

When it comes to home contractors, like painters, roofers or other businesses that rely on a steady stream of leads from homeowners, finding your audience isn’t that difficult. 65% of households in the U.S. are homeowners, so there are many ways to market effectively. While we know social media works, we recommend our clients also employ other effective tactics such as traditional TV and radio, printed signs, door hangers and direct mail. But let me share an example of how implementing a strong Facebook program can ramp up your sales success rate.

Home Improvement Contractors

THE CHALLENGE

Content Fresh works for several home contractors, and they all share the same challenges. Getting enough leads to scale their business, keep their crews busy during slower months and getting a steady stream of new leads to fill their sales pipeline.

Social media is very effective in gaining visibility, our content is responsible for gaining attention and engaging fans. We consistently generate substantial new traffic to our clients’ websites from social media, but times are changing. It seems not as many people are willing to place an actual phone call to schedule an estimate. Trends now are showing that people are much more likely to schedule an estimate or book an appointment via text or social media, especially after hours.

The Content Fresh Solution

Content Fresh has had success in several different Facebook ad formats to that drive real leads. We wanted to share some real numbers to give you an idea of what results we have had and the investment in ad dollars that got us there. Two companies below offer a comparison of two Facebook ad strategies that allow a true tracking of results. How much did we spend to generate in-home estimates for Painting Contractors.

Approach:

Consistent posts on social media at 5 posts per week.
Facebook ad budget of $1000 per month.
Team of responders monitoring and answering inquiries from Facebook Ads.

BY THE NUMBERS

30-day snapshot: Painting Contractors

Lead Generation Ads

Investment: $3850

Results:
$46,500 sales
31 appointments booked from 55 on-facebook leads

Leads

Booked Appointments

Messenger Ads

Investment: $2870

Results:
$105,000 in proposals presented
$26,500 sales
32 appointments booked from 81 messenger conversations

Messenger Conversations

Booked Appointments

To learn more about our other services, visit our What We Do page.

Laser Target Your Niche Audience

Aug 15, 2021

When you have a limited amount of dollars to spend, you don’t want to waste it showing your ads to everyone when your target market represents only 15% of the public! When you use traditional tv or radio advertising, this is exactly what you are doing. At Content Fresh, we helped this insurance agency laser target their ad campaign to use 100% of their Facebook advertising budget on their small, niche audience, people turning 65 in the next year.

Gary Smith Agency

THE PROBLEM

Gary Smith Agency focuses on selling Medicare supplemental insurance. In order to effectively offer their services, they have to connect with people who are nearing the age to sign up for Medicare – that’s anyone aged 64! When you are using traditional methods, such as print, radio, tv ands and even display advertising online, it is difficult to predict who will hear your message.

The Content Fresh Solution

Facebook paid advertising offers the opportunity to show your ads to only the niche market you are targeting. While in this example, we targeted only age and location, so many other options are available to help you direct your ads to the right target audience.

Our campaign focused on engaging content with a call-to-action of visiting the website to learn more or schedule a quote.

By The Numbers

The audience targeting wasn’t the only success for this company. Within a 3-year period from 2019 – 2021, we have noticed:

Facebook successes:

increase in page likes (240 to 453)

Percent of Facebook followers represent target audience

Website Traffic Results

Increase in website traffic from people in target audience (205 to 365)

Increase in website traffic overall (1272 to 2517)

increase of website visitors directly from social media

To learn more about our other services, visit our What We Do page.

All Weather Roofing – Social Media Case Study

Jul 28, 2021

At Content Fresh we aim to elevate the brands of businesses we work with through a variety of mediums including social media. In this study, we are sharing how we used Facebook to create more sales and revenue as well as increased leads and other potential clients for All Weather Roofing and Construction, located in Mobile, Alabama.

All Weather Roofing and Construction

THE PROBLEM

Our team began working with All Weather Roofing and Construction in August 2019. Before our partnership, they were primarily using pay-per-click ads to generate traffic to their website and business. In 2019, they wanted to enhance their reach and grow their visibility in order to increase sales. So, they came to us requesting a solution.

The Content Fresh Solution

We are all aware that our world is driven by social media. Whether it’s Facebook, Instagram, Google or even TikTok… social media is a fantastic way to share information about your business cheaply and efficiently.

Due to the nature of their business and the average age of their clientele, our team at Content Fresh decided that All Weather Roofing and Construction would benefit most from utilizing Facebook as their primary form of online promotion and advertising. We also published to Instagram and GoogleMyBusiness.

FACEBOOK

Based on these numbers, it’s obvious that people are interested in the services All Weather Roofing and Construction has to offer. By sharing their services and other information on Facebook, we were able to reach a broader audience thus leading to an increase in overall sales.

increase in page likes

increase in average overall reach

increase in Facebook referrals to the Website

increase in average engaged users

Numbers for August 2019 – EOY 2020

PARTNERING WITH A LOCAL CELEBRITY

Uncle Henry is a Gulf Coast icon. He is a radio host for WNTM 710 whose show blends politics with cultural critiques while also highlighting local personalities and businesses. We decided to partner with him to create a 30-second commercial to use on Facebook.

The video produced the following results:



6.8K 15-second views



8K people overall views



288 Clicks

BUSINESS SALES

All Weather Roofing and Construction has seen an increase in leads and sales conversions from Facebook since Content Fresh took over their social media promotion in 2019. While many factors come into play such as hurricanes, tornadoes and other natural disasters, we believe that our services greatly contributed to the continued success of their business.

REVENUE FROM FACEBOOK LEADS

window leads from Facebook converted to sales in 2020

roofing leads from Facebook converted to sales in 2020

FACEBOOK LEAD GROWTH OVER OTHER SOURCES

Numbers for August 2019 – EOY 2020

PAID SOCIAL ADVERTISING

Our team has found that quality paid posts far exceed organic reach. As you can see from the following chart, each of the spikes in Facebook traffic were directly related to ads that we put money behind.

These boosted posts not only had a farther reach than our client had organically, but more people engaged with the content and clicked over to their website which, in the end, was our ultimate goal.

Delivering Engaging Visual Content

The average human attention span is 12 seconds. Because of this, we wanted All Weather Roofing’s social media to engage viewers almost immediately. We did this by delivering engaging visual content. We employed drone photographers, utilized user-generated content and took high-resolution photos. Through our continued research, we have found that images of window and tornado/hurricane damages as well as drone photography and videos perform the best.

What’s Next?

Both 2020 and the beginning of 2021 brought Lower Alabama a global pandemic, a detrimental hurricane and a massive hail storm. This has kept All Weather Roofing and Construction busy both online and in-person. Our team aims to continue elevating their social media presence, sending more visitors to their site, and increasing their sales revenue.

To learn more about our other services, visit our What We Do page.

Brand Development and Logo Design

May 3, 2021

When it comes to defining the core values of your business, a logo, or brand identity, often makes the first impression. When starting a branding project, we listen carefully to our client to discover the personality and information they want to showcase. Our goal is to create an identity that presents a professional, polished image for their business.